The aim of the website is to provide information, maps and timetables of fitness classes in leisure centres around Birmingham along with related content.
Brief history and facts on Be Active…
- The scheme was initially called Gym for Free and was launched in February 2008 in the Ladywood Constituency to 100,000 residents.
- Gym for Free offered free swimming, fitness classes, and gym sessions to all of the residents of the constituency as long as they exercised at least 4 times per month. There was no upper limit to the number of times they could attend exercise sessions and the only other criteria was residency within the constituency.
- Initially there were only 95 people across Ladywood regularly exercising.
- Within 6 months there were 7,000 people on the Gym For Free scheme.
- Demand was through the roof and people were queuing for up to 2 hours to access sessions.
- By November 2008 the scheme was rolled out to the rest of the Heart of Birmingham PCT area, some 300,000 people.
- The scheme continued to prove successful and won a number of awards for tackling health inequalities and also social marketing.
- Discussions began with the 3 PCTs across Birmingham to see if there could be a city wide offer for residents using the Gym for Free pilot model.
- On 1st September 2009 the scheme went live to all 1.1 million people in the city. The scheme was renamed Be active and all 50,000 members of the Gym for free scheme were transferred across.
- The scheme now also provides classes at community centres and other venues that aren’t leisure centres to ensure as much access to the community as possible.
DalCol Media was called in to create a website which bought together all the details of the scheme under one roof. We created the website with the following in mind…
- It is easy to navigate.
- User can search for gym/leisure centres part of the scheme on a map
- Searches can be filtered down to a specific type of exercise
- Timetables were built into the site showing which leisure centre/gym is doing which specific exercise on a certain day.
Software and languages used to develop Be Active Birmingham website:
- Google Maps (API)
Google Be Active Birmingham